In launching their own line of treats, independent pet supply business Wooftown needed packaging that would connect with their existing brand, without feeling like a low-quality no-name product.
I developed a series of bag designs loosely inspired by the Trader Joe's packaging model of store-branded items that each have their own distinct look while still tying into the core brand. The resulting designs for Wooftown's Single Source Wafers and Oven Baked Biscuits convey quality product, at a great value.
