Four-page flyers are a mainstay of Toronto pet supply store Wooftown's marketing plan. Since 2014, I've been designing these pieces to help the store find new customers and grow their newer online platform in addition to their brick and mortar storefront. In 2020, the Coronavirus pandemic made these campaigns even more crucial to reach customers unaccustomed to doing their shopping online. In 2021, the project expanded to include direct mailers.
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