Independent pet supply business Wooftown needed labels for their new lines of store-brand dog chews. For their main collection, I developed a design system for adhesive flag tags that would function for the extensive variety of product names in the category, and includes a "chew meter" to help customers distinguish between their choices.
I also developed a label for their more sprawling Charcuterie collection, which acts as a general base onto which each individual item's name and barcode is later heat stamped.
Both lines are faithful to Wooftown's red colour and typographic style that I've been building in my work with them over many years, to easily convey "store brand" (and therefore great value) to the shop's loyal customer base.
