Branding, packaging, and supporting materials for Whole Fresh, a line of homecooked-style dog food for those who value high quality ingredients and minimal processing.
I created the Whole Fresh logo in collaboration with designer Pei Ying Cheung, and developed label designs for the industrially-compostable containers using photographic composites by Jon Bogo.
The packaging needed to quickly convey the brand's values of whole ingredients and quality nutrition, while being easy to distinguish between recipes. The resulting colour-coded designs, adapted for multiple container sizes, help the product to shine in their freezer displays.
Package label adapted for different container heights
Tradeshow booth design
Business cards and sell sheet
Recipe postcards for promotional takeaway at tradeshows, die cut in the style of the package labels
