Sheltering Tree is a program by the North York Women's Shelter created to allow individuals to help raise money for the shelter by leveraging their personal social networks.
The program logo needed to integrate the existing NYWS logo in some way. We explored several different variations on the tree before landing on the final design which features three levels of branches that increase in size from top to bottom to convey the growth of fundraising potential as the program unfolds with individuals recruiting their personal contacts to help.
The project also included designing an informational flyer and editable email invitation for the program.
