The brief for this campaign requested a design that would evoke the warmth and family love that NYWS strives to foster for the women and families that they support, as well as reflect the diversity of the populations that they work with.
The final product combines a rough, playful script and hand-drawn snowflake illustrations with clean, structured typography to create a friendly, welcoming appearance without sacrificing the professionalism and credibility of the mail-out.
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