When Toronto-based pet supply store Wooftown launched their own Baked Fresh line of dog food, I had the opportunity to collaborate with owner and designer Jon Bogo to develop the branding.
We landed on a vintage-inspired logo with a distressed treatment to convey the holistic, whole-food values behind the recipe, and custom flatlay photography by Brandon Barré to create the basis for a high end, high quality look that works on packaging both big and small.
![](https://cdn.myportfolio.com/de6443622f089039ec98ab1c6dc21f7d/4fb50974-9b7b-4891-b7b4-ddc5e8e3242e_rw_1920.png?h=79b553d9399b886ea3d74f76655493e0)
4lb Resealable Bag Design
![](https://cdn.myportfolio.com/de6443622f089039ec98ab1c6dc21f7d/87748a9e-32fa-4b4d-9170-e0b381904851_rw_1200.jpg?h=4278718fdb8faf65aadeee8caf9cbd1b)
![](https://cdn.myportfolio.com/de6443622f089039ec98ab1c6dc21f7d/7d121d45-3623-49b5-9d7b-574c107ac4b4_rw_1920.jpg?h=3a861c988d3c6c4745239bba8c3fde17)
22lb Roll Top Bag Design
![](https://cdn.myportfolio.com/de6443622f089039ec98ab1c6dc21f7d/d42505c3-78a3-4aa1-a4ad-69826e609fd1_rw_600.png?h=56bb9d6900da9dd66f018acec1284c42)
![](https://cdn.myportfolio.com/de6443622f089039ec98ab1c6dc21f7d/a69d8ec6-81da-4dd5-9c46-55bbff5c6571_rw_1200.png?h=5b5ba3ec6e86821a1db47645b02d6d07)
![](https://cdn.myportfolio.com/de6443622f089039ec98ab1c6dc21f7d/8c034597-b3b3-40b7-92c0-d9c38f49b5c3_rw_600.png?h=6095372394c9efaf0da19c1911187766)
![](https://cdn.myportfolio.com/de6443622f089039ec98ab1c6dc21f7d/ad7556bb-1d22-46c3-9e5d-d3a4c943f4e9_rw_1200.png?h=a71a3d76aa4e6cd73689d2f312982235)