When Toronto-based pet supply store Wooftown launched their own Baked Fresh line of dog food, I had the opportunity to collaborate with owner and designer Jon Bogo to develop the branding.
We landed on a vintage-inspired logo with a distressed treatment to convey the holistic, whole-food values behind the recipe, and custom flatlay photography by Brandon Barré to create the basis for a high end, high quality look that works on packaging both big and small.
4lb Resealable Bag Design
22lb Roll Top Bag Design
