AgStack is committed to improving the efficiency of the agricultural industry worldwide through free, open source, specialized digital infrastructure.
They needed a logo that would both fit in and communicate effectively within two completely separate sectors: to the agricultural industry, it needed to convey a technological solution, and to the open source community, their specialization in serving the agricultural industry.
To bring together these two worlds, the final design merges the classic iconography of a data stack with a shape that, through the use of colour, suggests both leaves and water.
